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The top Green Building Trend for 2011
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Home Page > Advertising > Direct Mail > The top Green Building Trend for 2011
The top Green Building Trend for 2011
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Posted: Feb 18, 2011 |Comments: 0
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The top Green Building Trends for 2011 have to do with green homes becoming more easily affordable
Affordable green. Many people associate green, energy-efficient homes with higher costs, but that’s changing. New business models, technologies, and high performance materials are bringing green homes within reach of all homeowners. Free or low cost energy audits are now widely available, and as homeowners become more aware of the benefits of simple, inexpensive retrofits, energy efficiency upgrades are increasingly commonplace. Through programs like Solar City’s lease-to-own business model, homeowners can get solar on their roofs without an up-front payment. Habitat for Humanity builds affordable LEED and Energy Star-certified homes across the US for as little as $100,000.
Smart Appliances. Through the use of smart meters, homeowners will get feedback on their energy use, allowing them to conserve during expensive peak hours, and to see in real time how much energy each appliance consumes. Manufacturers are introducing “grid-aware” appliances that have sophisticated energy management capabilities and timers, enabling the homeowner to gain control over their use.
Accessory Dwelling Units. During the recession, the McMansions trend gave way to “rightsizing,” and with fewer people moving or building because of financial concerns, many are staying put and building accessory dwelling units. These small detached or attached units can be used for offices, studios, in-laws or rentals, and are the ideal size for energy efficiency and green construction.
Rethinking Residential HVAC. Advances in applied building science have resulted in homes that are so tightly sealed and insulated that furnace-less, ductless homes can be a reality. The increasingly popular “Passive House” standard, for example, calls for such thick insulation in walls and ceilings that the home is heated by the everyday activity of the occupants, from cooking to computer use.
Businesses who are looking to reach out to eco-friendly prospects who can afford these types of upgrades to their homes can contact a qualified list broker, such as Dataman Group, which provides GreenAware and Eco-conscious lists that meet their needs.
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Dale Filhaber -
About the Author:
Dale “DataDale” Filhaber is President of Dataman Group Direct Mail & Telemarketing Lists, a direct marketing company based in Boca Raton, Florida. Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.
Dale is Past- President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 18 years.
DataDale, as she is called in the industry, is well known in the Home industry, where she has been a guest lecturer on Marketing at several WQA conferences as well as many national and regional conferences in the industry.
In addition, she lectures at many local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association. She has published numerous articles about Marketing in the Water and Home Industries and is the author of “Ask DataDale”, a popular blog for the direct marketing community.
For further information, she can be reached at dale@datamangroup.com.
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greenaware, homeowner lists, eco friendly prospect lists
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Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
Dale “DataDale” Filhaber is President of Dataman Group Direct Mail & Telemarketing Lists, a direct marketing company based in Boca Raton, Florida. Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.
Dale is Past- President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 18 years.
DataDale, as she is called in the industry, is well known in the Home industry, where she has been a guest lecturer on Marketing at several WQA conferences as well as many national and regional conferences in the industry.
In addition, she lectures at many local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association. She has published numerous articles about Marketing in the Water and Home Industries and is the author of “Ask DataDale”, a popular blog for the direct marketing community.
For further information, she can be reached at dale@datamangroup.com.
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